So, I love a good “color story”. I know there are so many, many design-minded people who hate that term. Along with “mood boards” and a few others, but in this case I’m honestly not sure what else to call what I’m about to show you! Basically, it’s a collection of items to purchase (but of course) that are either all in the same color family or are in coordinating colors. There’s also a few combinations created by celebrities thrown in too!
First from the Madewell #2 Holiday 2011 catalog.

And then from the J.Crew Holiday 2011 catalog.
Images by Kristen for Kristen Loves Design.
Madewell is owned by J.Crew so of course it makes sense that they would both have similar advertising strategies. I don’t know about you, but this strategy makes me want to buy every. single. thing.
On Madewell’s pages, they have created matching/coordinating outfits, so I suppose in theory you could buy everything on each page and be all set. Showing items in an artful display (kind of like a whirlwind) so appeal to me because it forces me to look at objects I might not have looked at before, but they match, so now I’m interested!
On J.Crew’s pages, they used items and images that are very punchy and filled each square and then items (like jewelry, gloves, nail polish) to soften the look in other squares. The entire layout reminds me very much of how to build a successful gallery wall! Oh and for the celebrity wish list they picked people like Martha Stewart and John Derian. It’s kind of interesting what each picked, although I wish Martha had picked something less practical (instead of wet-weather boots)!
Even though I of course realize that catalogs are designed to sell items, it was very nice to see this holiday season that some retailers are at least being a little more creative. Of course all of the layouts remind me of the collections that bloggers have been creating forever. So, well done J.Crew and Madewell! Your catalogs made me feel as if I was looking at a well-designed window display from the comfort of my couch, if my couch was in a color story!